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RFID: From Personal Keyfobs to Worldwide Logistics

Since its inception in the 1970s, we have seen modern RFID technologies revolutionize industries around the world. From biometric accessing and toll collecting to tagging and tracking in numerous industries, 

Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects. The technology has changed the way we now look at how businesses can integrate and simplify processes for both people and products. Gone are the days of the manual stock take. RFID chips, able to be implemented seamlessly within virtually any object, have drastically reduced the handling and time required at every stage of the supply chain. 

Leaders in worldwide RFID logistics tracking, Spectos, detail the flow of RFID through the product supply chain.

Logistics, retail, gym membership, pharmaceuticals, livestock and transport are all among industries that have seen tremendous change due to the incredible versatility and effectiveness of RFID technology.

  • Logistics industries utilise long and mid range RFID technology drastically increase the efficiency of warehouse management, stocktaking and dispatching.
  • Retail has changed dramatically over recent years with the advent of online shopping and other forms of ecommerce gaining prominence, yet a greatly overlooked change is the implementation of RFID security tags and auto check-out of shopping carts without the need to scan a barcode on each item.
  • Personal identification for business purposes or otherwise have transitioned to RFID devices to provide a simpler, more advanced and more convenient solution. Phone labels, wristbands and ID cards on lanyards, keychains or on their own are all options widely available on the market today. At Pricemark we custom tailor solutions for some of Australia’s largest leisure and gym organisations to ensure their members can seamlessly access facilities and services.
Pricemark created a custom mould specifically for Glen Eira Leisure to meet their needs for a reusable, toddler friendly water safety RFID wristband.

We have been expanding the ways that we can help our customers find their optimal RFID solution. To find out more about which RFID option is best suited for your company or if you have any other questions, please contact us on 03 9899 9190 or email us at